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Thursday, 25 February 2016



CIM MARKETING EXCELLENCE AWARDS SHORTLIST ANNOUNCEMENT

Britax is absolutely thrilled to have been shortlisted in the CIM Marketing Excellence Awards for its infamous Bin the Booster campaign.

Being shortlisted in the ‘Integrated Marketing Comms - Customer Education’ category is an excellent chance for Britax to be recognised and rewarded for its integrated marketing activity. The key objective was to raise awareness of the risks parents face when choosing a simple booster cushion over a highback car seat. Short, shocking video content was created to communicate this through PR and social media.

Britax understands that video content is a key platform to communicate with millennial parents and so by creating video footage to demonstrate the message visually to consumers, they were able achieve over 410,000 video views. The short film can be viewed below.
Media were also encouraged to share the video on their respective sites and, to date the campaign has resulted in over 60 pieces of coverage.

The results will be announced on 14th April



Tuesday, 16 February 2016




Vertbaudet have some lovely nursery decoration ideas and fantastic outfits for babies and children this season.

Height Gauge Sticker, £15
Changing Pad, £27
Cloud Rug, £15
Set of 3 Pictures, £15
Lampshade, £25
Chair, £55

Coat, Navy, £39
Cardigan Burgundy Marl, £24
Perfect Fit Trousers, £13
Boots, £29
Biker Style Boots, £29


Please check the whole new collection from Vertbaudet here: http://www.vertbaudet.co.uk/

You can also enjoy 30% off the most expensive item and 10% off the rest of your order plus free delivery! Too good to miss really!



Thursday, 11 February 2016


Classic wooden doll pram



This wooden doll pram was a Christmas present for my little girl and quickly became a hit with both her and my older son. The pram was easy enough to assemble as I managed to do it myself and took me about half an hour to finish. The pram came with the little pink mattress as well. All it needed was a doll. I bought 2 little dolls, a baby boy and a baby girl ones from Zapf that fit in the pram very well. It's been a few weeks now and the pram is showing no wear or tear and is very often played with. I found it very sturdy when compared to others, especially plastic ones. It also seems easy to maneuver for the baby. The handlebar can be set in one of the two positions depending on the child's height. Overall we're all very pleased with the toy pram. It was definitely worth the money and I don't think it lacks anything that the more expensive doll prams have.

















Thursday, 4 February 2016


Baby Jogger Versa GT




This isn't a proper review as I didn't keep the Baby Jogger City Versa GT. I really liked the standard Versa we had for a few weeks for our older son but didn't like how the wheels picked up little stones and made a lot of noise on wet pavements. I decided to try the GT version with the baby and see if that was better. I did like the wheels as they're forever air and a nice size. Unfortunately the Versa GT is not only heavier to lift than the standard Versa that I struggled with. The Versa GT is also heavier to push, a lot heavier. With a young baby in I had a hard time pushing the Versa GT with two hands not to mention one. I took it to the local park and it was such a hard push the baby got properly bounced around and didn't enjoy it in the slightest. I also remembered how big the seat on the standard Versa was for my then 3 year old. The Versa GT seat is exactly the same but I was disappointed to see how badly my baby fitted in it. The harness wouldn't go low or tight enough for her and she slumped in the wide seat. It's a great size for an older toddler but not so much for a young baby. If you're not bothered by the weight of the Versa GT then this is a great pushchair, I'm just a weakling I guess :)
Please take a look at my previous review with lots of photos of the standard Versa.
















I used a Bugaboo Donkey hood with Donkey rods and clamps here 
as they fit the Versa and the Select perfectly.






Monday, 1 February 2016


Bugaboo Cameleon3 vs. CYBEX Balios M 
- photos


































Please note these photos are for illustration purposes only.

Please go here to read my review of the Bugaboo Cameleon3.

Please go here to read my review of the CYBEX Balios M.


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